| Pinghe is a county blessed natural resources for the development of Guanxi honey pomelo industry, with a long history. Since the Chinese Reform, Guanxi honey pomelo industry has been a pillar industry of the economy of Pinghe County in past few short years, but, during this rapid expansion, Guanxi honey pomelo industry also was faced to a problem of industry structural unbalance caused by blind development in Pinghe County. And we can clear this unbalance in the price fluctuation sheet of2011Guanxi honey pomelo market. Therefore, the study on industrial economics of Guanxi honey pomelo industry in Pinghe County, in the context of market economy, is of momentous current significance.Firstly, according to the development history of Guanxi honey pomelo in Pinghe County, this paper analyzes and draws the conclusion the factors of development of Guanxi honey pomelo, including abundant natural resources, industrialization development pattern and a large governmental support.Secondly, linking theory with practice to analyze the industrial structure through SCP theory, linking qualitative and quantitative methodologies to further analyze current market structure, market conduct and market performance of Guanxi honey pomelo in Pinghe County, and to discuss about current problems of market structure and corporation behavior. And then come to the following conclusion:lower performance of Guanxi honey pomelo in Pinghe County, is mainly caused by small-scale market entity, low market concentration rate, excessive scale expansion, unconscionable credit construction system, and lower performance of Guanxi honey pomelo goes against capital accumulation for relevant corporations, severely restricts corporations’expansion and aggravates the result of unreasonable industrial structure and market conduct deviation.Last but not least, based on changing unreasonable market structure and correcting unconscionable market conduct, this paper proposes related methods to the development of industrial organization of Guanxi honey pomelo in Pinghe County, e.g. to encourage in enlarge the scale of Guanxi honey pomelo industry, improve the industrial structure and increase efficiency of industrial scale structure; to enhance the impact of technological invitation to support Guanxi honey pomelo industry and increase efficiency of industrial technical progress; to further complete the production codes and standards, reduce the influence of moral hazard and adverse selection and protect customer’s interests, to improve "Pinghe Guanxi honey pomelo" brand construction and publicity, to raise its prestige and maximize its market share. So as to provide a scientific evidence and reference for the promotion of Guanxi honey pomelo industrial organization in Pinghe County. |
