Research On Mobile Internet Marketing Strategy Of Honey Pemelo Of Pinghe

In recent years,along with mobile phones,tablets and other mobile devices in people's lives,increasing the proportion of mobile Internet marketing is also increasingly hot,it has become the fastest growing and largest e-commerce potential.Whether it is government or calm pomelo pomelo Business Association agreed that it should enter the "Internet +" era,the only way to resolve the current Pinghe pomelo suffered price crisis and promote the pomelo sales.Therefore,to promote the mobile Internet marketing of Pinghe pomelo is imperative.This article is on this background,to analyze mobile marketing theory and based on the actual situation of Pinghe pomelo enterprises to proposed basic and specific mobile marketing strategy.In a bid to solve the Pinghe pomelo current predicament,and promote Pinghe pomelo industrial restructuring and upgrading.This paper is divided into four parts to describe.The first part shows the theoretical study of mobile marketing,mainly on the basis of theory and 4I mobile marketing theory,summed up the Chinese market for mobile marketing theory connotation.It proposes mobile marketing a major feature is the effective dissemination of information,easy operation and brand stickiness,real-time interactive communication,to break the constraints of time,low cost,and long tail niche markets,etc.And combining fresh product features analysis of the main mode of operation of mobile marketing are: social media marketing,living APP tying,mobile shopping mall,two-dimensional code of marketing,vertical and localized electricity providers.The second part analyzes Pinghe pomelo industry situation and existing problems,find Pinghe pomelo industry suffered a serious price crisis.The excess capacity in the further investigation,product homogeneity serious,adverse sales,marketing,and so are the main causes of the crisis.This paper proposes to resolve the crisis in mobile marketing solutions,which not only holds many lessons in line with the policy to promote agricultural e-commerce,but also for Pinghe pomelo small enterprises low investment,low risk marketing operation,it can be said Pinghe pomelo industry is an important means to help themselves.The third part started to explore for Pinghe pomelo mobile marketing strategy,put forward the basic marketing strategy are: symbiotic strategy,precise strategy,eye irritation strategy,reputation strategy,pink save the policy,the integration of production,supply and transportation policy,the integration of online and offline strategies.Through discussion of these strategies,build the base path Pinghe pomelo in mobile marketing.The fourth part studies on different mobile marketing platform to analyze specific policy Pinghe pomelo mobile marketing,including microblogging,letter-based social media marketing,food,travel,buy and other lifestyle APP tying for third-party platforms and Health fresh produce site-based mobile shopping mall,Pinghe pmelo based on the characteristics of two-dimensional code of marketing,as well as vertical and localization fresh electricity providers that several major ways.Research on Pinghe pomelo mobile marketing strategy is cutting-edge topics currently in the country.Combining theoretical knowledge and foreign mobile marketing,investigation and analysis of the most popular of several mobile marketing mode,depending on the characteristics of the various Pinghe pomelo as fresh products,adding a lot of innovation marketing proposals ultimately summarized for Pinghe pomelo enterprise development,and to other fresh products in the promotion of mobile marketing strategies,and thus calm pomelo,and other fruit and vegetable business enterprises to develop mobile marketing provide theoretical guidance.