Sichuan Telecom Business Management Strategied Study

As China’s modernization process, with the reform and opening up the rapid development of the communication industry, all kinds of communication technology is developing rapidly, from broadband ADSL to FTTH (Fiber To The Home), from hand phone to super operator, from analog to digital telephone call to now the hottest3G, Chinese telecommunication industry is developing rapidly. Since2010, the pattern of the communication industry has changed again, construct the wisdom FTTH city, speed up the enterprise transformation, capture3G market share, Three nets fusion and other new concepts are endless. In the new market situation and policy guidance, Sichuan telecom should how to foster strengths and circumvent weaknesses, to speed up the development scale, speed up the enterprise transformation, with Sichuan Mobile, Sichuan Unicom,Brodcasting&TV brodband and external channel competition form difference competitions, This is all this paper will be of the paper. Summary of the development of the enterprise before the gain and loss, looking to the future of the enterprise development, they are very real and positive.With the author’s work experience, consulting a large number of communications industry basic information and communication industry development predecessors to research articles, collect related data. Using PEST analysis method, potter "five competitive forces model" were the macro environment analysis (economic environment analysis, political, legal environment analysis, social culture environment analysis, technical environment analysis), industrial competition environment analysis (customer analysis, existing analysis of competitors, potential entrants analysis, suppliers analysis, alternative analysis) and internal environment analysis (currently operating condition analysis, the company hardware resources, human resources, information system resources, brand resources analysis, the company’s internal management analysis, the company enterprise culture analysis, the company core competitive ability analysis). Through the comprehensive analysis of internal and external environment, evaluation summary in Sichuan telecom in the development of the gain and loss, with SWOT analysis method to their full analysis, expounds the strategic development to the choice, hope for this enterprise scientifically understand the current situation to provide reference for the development of the enterprise to provide the necessary decision support.