Sichuan Telecom Ict Strategy Based On The Value Chain Theory

Year 2008 is an extraordinary of telecoms sector, the third time recombine of telecoms sector was prepare for operating agencies come into 3G full service times. From net to terminal, to 4G evolution of technology,3G in year 2008 got faster, is meaning epoch-making to develop of china telecom. The background on the way to blend together, ICT had filter social life in every fields, and incessancy with develop of national economy and information-based society.ICT is a recombine of industry of IT and CT, on the way to recombine, ICT has not had a mode to follow to.On the one hand, telecom of Sichuan base on personal core advantage and ability, explore actively. Create business model of ICT service, ICT service enlargement was come true. On the other hand, under the system of full services, to make flow of ICT service, the advantage of service, system of support and cooperation resultant force traditional service stretches forward, is the path to up compete activity of company, and make the market of telecom to be bigger and stronger.The article is made of five parts:The first part, introduce the Situation of telecom of Sichuan, then introduce the background and concept of ICT, describing a foreground of 3G period that ICT will get faster, What is certain is that the very important status is ICT in telecom of Sichuan. Collect the '* situation of ICT carry on in telecom of Sichuan, bring forward the problems of ICT.The second part summarize the theory of Value chain of Michael baud, and based on the value chain to analyse the telecoms sector's value chain, bring forward that the. company find the pot of High Yield will get half the result with twice the effort.The third section tell the experience of other countries'operating agencies, and summarize the successful experience, then bring forward the author's macroscopical advice of ICT service development.The forth section analyse the situation of the market ICT, and the competition SWOT Analysis of telecom of Sichuan.The last section put forward the marketing strategy of ICT in telecom of Sichuan.The creation of the article by means of collect related documents and experts interview, based on the value chain of Michael baud to analyse the value chain of telecom, to find the pot of the high filed value chain, with the method of market, put forward author's suggestion about ICT marketing strategy. by reason of expiry date, the article will be unilateral and subjective.