The Development Strategy Of SZ Company Telecom

At this stage, China’s three big operators increasingly fierce competition in the mobilecommunication terminal, to seize market share, lead to the traditional distribution channelshrinking. While the big three carriers each having different characteristics and advantages:China mobile short position cannot shake, telecommunication and Unicom are comparablebetween suspense. Telecommunication and Unicom adopted fixed mobile telecom bundling,but attractive to consumers: price, because the Unicom G is the low-end users, loyalty is low,the price sensitivity will be greater; value, China Telecom and CDMA bundled to betterreflect its prominent advantages in the domestic market. After nearly three years ofdevelopment, the three operators have developed their own mobile phone strategy. ChinaUnicom with mature WCDMA industry chain, the formulation of the Zuo Anzhuo apple,awesome, right in the low-end strategy. China telecom sector, with generous landing approach,firmly on the customized Road, increase in social channels sales efforts. China Mobilefocuses on high-end flagship machine, he moved to WLAN. In this environment, thetraditional mobile communication terminal of the dealers, distributors have province on behalfof transformation and upgrading, in conjunction with operators development work to explorethe most suitable for their own road.SZ company is a large state-owned trading enterprises wholly owned subsidiary,company in the domestic mobile communication terminal product sales has alwaysmaintained a leading position in the field. As the branch, SZ company is mainly responsiblefor the CDMA network mobile phone distribution business, in the sales scale, brand agents,network operators, service and so on have made a better performance. And China TelecomGD companies have close and in-depth cooperation. This paper to SZ company’s operationsituation analysis: telecom operators in the rapid development of the situation, the next fewyears will be the company a critical period of development, also is the company brandexpansion, the scale operation of the strategic opportunity period. Under this condition, studyand formulate effective corporate development strategy to appear particularly important.Study on the development of the company ’s external environment and internal resources ofmain business ability to conduct a comprehensive, systematic analysis, established thecompany’s development direction of management, clear SZ company must further CDMAmobile phone distribution business industry, promote the core competition ability,optimization of product structure management expand the auxiliary operating direction,optimization of product structure management development direction of management, integrated quality advantages of auxiliary resource construction of market strategy allianceand so on, at the same time, make reasonable personnel management, enterprise culturestrategy for the implementation of measures and guarantee measures.