| The development of real estate projects is a complex systems engineering, which has a long develop cycle, high capital intensity and great environmental impact. Real estate developers should be effective to improve the scientificity and effectiveness of the real estate project management and achieve the goal ultimately. Many companies have realized the importance of early research for the development of real estate projects, but there are various problems in the specific operation because of a lot of reasons. Feasibility study has been proved to be essential for real estate project management.It can help real estate developers demonstrate and evaluate the project from the aspects of the market, the technology and the finance, finally, arriving at a comprehensive solutions. Therefore, it has a far-reaching practical significance that feasibility study being applied into real estate project development, which mainly includes the comprehensive scientific demonstration and assessment of real estate projects. The main contents of this research are as follows:1. Combined with the current reality of China’s economic trends and the real estate industry background, as well as domestic and foreign feasibility study theoretical research status, this paper introduces the significance of the question raised in the real estate projects. The essay also focuses on the basic theory of the feasibility study, feasibility study of how to apply the theory in the early stage of the real estate projects.2. Taking Chengdu HY real estate project as an example, the essay introduces the basic overview of the HY real estate project, including the feasibility study market analysis, including the national macro environment analysis, regional market analysis and SWOT analysis, and through comparing with similar projects, concludes the positioning analysis of the HY real estate project.3. From the aspects of project planning, design, construction engineering, the main economic and the technical indicators of the HY real estate project, the essay describes the schedule, cost and the quality of project management. Then, the essay analyses the organization feasibility of the project.4. After calculating the basic financial data of the Chengdu HY real estate project, the essay gets the income statement and statement of cash flows of the project. Then, selects the specific analysis related to the project finance static and dynamic evaluation indicators. Last, the essay analyses the economic indicators and social environment.5. The Chengdu HY real estate project may encounter risks, based on the Monte Carlo risk analysis theory, with the application of MS-Excel and Crystal Ball simulation software, the essay conducts a preliminary analysis of the simulation results in the end, and then gets some initial responses to the specific risk of the project.This paper’s analysis and conclusions have certain reference to the project development of the real estate company. |
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