Feasibility Study On Investment Decision Of A Real Estate Project On Lianchi Kangju Project

Real estate development project is one of the typical industries with high risk, high investment and high yield. Only on the basis of in-depth research into the feasibility of development projects, can investors reduce investment risk and ensure economic efficiency and maxim social benefits. Feasibility study of real estate development project is an important component of project feasibility study, which concerns the project's success or failure. This paper regard Bin Zhou Lian Chi Kang Ju residential projects as the research object,from the perspective of linking theory with practice from four chapters:once again analyse the project engineering scheme, mainly analyse the technical feasibility from the design scheme, energy-saving schemes, environmental protection schemes, schedule planning strategy etc;This paper first introduce the paper's background, purpose and meaning, the domestic and foreign research situation, the paper introduces the innovation and shortage; then analyse the project situation, through the analysis of binzhou city real estate development, and the project and the SWOT analysis, establish the project's market position, clear of the project target customers, from products and pricing strategies for cost and revenue estimates provided detailed basic data; Finally analyse the project on the comprehensive feasible benefit, Through the analysis of financial evaluation, national economic evaluation, risk and the countermeasure analysis to determine project feasible aspects based on the financial budget.Through the analysis and study, in-depth understanding of the real estate industry of Binzhou City is reached. In the new round of economic growth, the industry chain led by real estate is a major force to promote economic growth of Binzhou City. Yellow River Delta Efficient Eco-economic Development Zone planning and the establishment of new economic region planning have a great positive impact on the entire real estate industry, especially the real estate industry in new regional economic area. Through this research, the project development construction is guaranteed and theoretical support is provided for real estate industry in Binzhou City so that it can adapts better market competition and develop healthily, orderly and stably.