Development Strategies Of CT International Economy And Technology Cooperation Company

With the global economic pattern constantly changing, communication, information, logistics and engineering construction technology undergoing innovations, and the globalization process progressing further, at present, the international engineering contracting industry is in a critical period of transformation of industrial upgrading. For Chinese enterprises which are engaging in international engineering contracting business, industry competition environment has become more and more complicated, and market competition has become more and more fierce. Under this background, how to develop the enterprise’s own unique core competencies, acquire market competitive advantages which help outscore competitors, and enhance the strategic competitiveness, are the problems that must be solved by Chinese enterprises engaged in international engineering contracting business.In this article, one Chinese enterprise named as CT International Economy and Technology Cooperation Company that is engaged in international engineering contracting business is studied as an object. By considering the opportunities and hidden threats faced by CT International Economy and Technology Cooperation Company brought by the macroeconomic environment, industry environment, the competitive environment, advantages and disadvantages of CT International Economy and Technology Cooperation Company, and integrated use of basic knowledge of strategic management theory of modern enterprise, combined with some analytical tools and analysis tools often used in the process of strategy formulation of the modern enterprise, multi-faceted, multi-angle analysis and research are conducted.Through analysis, the enterprise development strategy system of CT International Economy and Technology Cooperation Company is established:the overall strategy of enterprise development combines integration strategy with enterprise culture strategy; the main business strategy of the enterprise centers on focus strategy; the detailed functional strategy of HR department, financial management department, market development department, etc. of CT International Economy and Technology Cooperation Company is established. The research process and findings, not only can offer some guidance and reference for CT International Economy and Technology Cooperation Company when choosing and establishing its enterprise strategy in the future, but also have a certain reference value for other Chinese enterprises engaging in international engineering contracting industry to establish enterprise development strategy.