The Research On "Depression Effect"of The Development Of The Life Insurance Market In Shaoxing

With the development of economy, insurance gradually becomes an indispensable part of people’s daily life. Life insurance is an insurance which guarantees the risk that people may encounter of future by marking people’s life and health. So insurance is a must for everyone. However, in different areas there were significant differences in life insurance market. Usually studies have shown that the main reason affecting the development of life insurance is a region of the economy. The economic condition of Shaoxing is good, but the development of life insurance is lagging, and backward other regions in Zhejiang province. This article calls this situation the development of the insurance market "depression effect" of Shaoxing. By analysing this situation, we explore the reasons for it.By comparing personal insurance market development present situation of the various regions in Zhejiang province, this article put forward the development of Shaoxing life insurance "depression effect". This paper’s analysis is carried out through comparing with other cities in Zhejiang. On the one hand, this paper through the way of imitation of previous research, analyse the influence of traditional econometric factors to life insurance premium income in Shaoxing. It concludes some critical influencing factors, and compares them between regions. On the other hand, the paper based on the questionnaire survey to different regions in the development of insurance market, find out the factor about the behavior economics, the expectations and the influence of the psychological that affect demanding for life insurance. Finally it based on the results, and puts forward corresponding countermeasures and suggestions.The article studies "depression effect" in the personal insurance market research of Shaoxing, finds out the reason of the lagging development of life insurance:life insurance market competition degree is low, urban and rural residents savings account balance is less, more serious inflation, and the people’s insurance consciousness is low. Then it puts forward improvement suggestions to these problems, in order to fully tap the Shaoxing insurance market potential. If the parties work together to improve about these issues, we believe that for the development of Shaoxing life insurance can produce larger boost.