Shanghai Life Insurance Demand Influencing Factors

Life insurance plays an important role in social stability, and improves people's welfare level as well as promotes regional economic development. With the openess of China life insurance market, the Shanghai market develops very quickly, the number of the life insurance companies in Shanghai market increases rapidly, so the competition is very fierce. However, the conditions of the life insurance market is not well compared with a few years ago, it's in the period of transition and adjustment, so it is an urgent task to study how to develop competitive products to come up with the demand of Shanghai residents for insurance companies. At the same time it is also valuable for regulatory institution to research how to stimulate the life insurance demand and make the market develop rapidly and health fully. So, the study of the life insurance demand is very important for the insurance companies and regulatory institution.The paper constitutes of six parts:The first part introduces the research background, the significance, the present situation of domestic and foreign research, the research frame and the possible innovation.The second part introduces some economical theories relating to the demand of life insurance. This part discusses the basic concepts, characteristics and classification of life insurance and provides a good theoretical preparation for the further research.The third part analyzes the current situation of the development of life insurance in Shanghai. By the vertical comparison on time to the life insurance, we find the characteristics and the existing problems of life insurance industry in Shanghai.In the fourth part, combing the actual situation in Shanghai, we expounded on the single factor which is from economical factors, social and policy factors how to impact the demand for life insurance in Shanghai.In the fifth part, we establish a multiple linear regressive model to get a comprehensive assessment of the demand for life insurance in Shanghai. We find that the outcome passes various measurement tests.The last part is the conclusion and policy suggestion. Based on the former theoretical analysis and empirical research, we put forward suggestions to accelerate the development of life insurance in Shanghai.