Analysis Of The Main Factors That Influence The Development Of China's Life Insurance Products

Since China' s life insurance industry was formally resumed in 1982, it has kept more than 30% of the growth rate every year. The development of life insurance products is from single to comprehensive, meeting various different levels of demands. These has improved the position of life insurance in the whole insurance industry and even in the whole national economy. Though the scale is increasing constantly, it is a kind of extensive development model.In 1999, the fluctuation of interest rate brought the sudden drop of the life insurance growth rate. In order to pursue premium incomes, market share and short-term income one-sidedly, insurance companies developed and sold the new-type products blindly, at one time, new-type insurance products and conventional insurance become two major classifications in the Chinese life insurance market, even the former had trend of surpassing the latter.But in 2001, the structure of new-type life insurance products changed heavily. In fact, the history of life insurance products development is the course of Chinese life insurance industry. The course is not only the reflection of interest rate fluctuation, but also the reflection of the change of public's insurance demands. In a word, the development of insurance market is still lower; operation stability is still relatively bad, this requires insurance trade must pay attention to business quality, long-term interest and long-term sustainable development.This paper is based on economic demand theory of life insurance, analyzing factors that influence the life insurance demands. Because life insurance demand is the decisive factor that affects insurance development. This paper is mainly made up of six parts of contents:First, this paper explains the background*, meaning and domestic and international dynamic research status, puts forward the author's main view.The second part analyses the economic demand of life insurance. Fromthe theoretical view, analyses factors that influence the life insurance demands.The third part analyses experience and enlightenment of the foreign life insurance products development course; indicates that the evolution of American-European life insurance products is not plain sailing either; researched law and experience that can be used in our country.The fourth part discusses development course of the life insurance products in our country and have explained three stages of products development of life insurance in our country briefly.The fifth part discusses factors influencing products development of life insurance in our country. Though the scale of insurance total amount is increasing constantly at present, but is a kind of extensive deve lopment, this kind of development model causes directly unreasonable product structure of life insurance, the life insurance is still at elementary developing stage.The sixth part is about products development tactics of life insurance in our country. Life insurance products should meet the people' s different levels, traditional life insurance products and new-type life insurance products should be developed in harmony. Among them, the factors influencing life insurance products development and the development tactics are cores of this paper.