Empirical Study About The Related Factors Of Life Insurance In Jiangsu Province

As one of the financial troika, the insurance industry in C hina has developed very rapidly in recent years. The life insurance takes the core position in the insurance industry. Jiangsu life insurance development has met bottleneck since 2010. Under the background that the marketization of interest rate and economic structure changes, study about the related factors of life insurance demands has both very important theoretical and practical significance.The paper reviews the domestic and foreign theoretical and empirical analysis on influencing factors of life insurance demand firstly. Then the perspective was shift to the life insurance market in Jiangsu province, the market supply、insurance depth and density、life insurance products were researched. After that, the important factors were extracted for the empirical analysis of life insurance market in Jiangsu province. Eventually the paper got a conclusion: disposable income、elderly dependency ratio and education level has significant effects on the life insurance demand.Based on the research conclusion, combined with the reality of Jiangsu province, this article gives different suggestions on government, regulators, and insurance for the development of life insurance in the future:(1) The government: make every possible effort to enhance the level of the income of urban and rural residents in Jiangsu province; perfecting the social security system in our province; increase investment in education resources; strengthen the consciousness of insurance.(2) Regulators: strengthen the life insurance paying ability regulation.(3) Insurance company: innovation of life insurance products; improve the management efficiency; increase scientific and technological innovation; set up the modern service consciousness; use money reasonably to promote long-term development.