Study On Crisis Management For Chinese Pharmaceutical Companies

Nowadays, thanks to the rapid development of communication there have been more and more new channels for people to get information which makes the crisis spread faster and more widely than we expected. In addition, healthcare issue has become more important with the improvement of people’s living standard. Due to its product nature, pharmaceutical companies are most like to draw public attention once crisis happens. It’s important for pharmaceutical companies to be focused on its crisis management in order to build up a sound corporate image and gain customer’s trust.However, series of recent crisis issues happened in Chinese pharmaceutical companies reflected there were still some deficiency of crisis management among Chinese pharmaceutical companies. What is exactly the current situation and problems of crisis management of Chinese pharmaceutical companies? What are the solutions to those issues? Those are the questions for me to research in the thesis.The first chapter is focused on introducing the background, purpose and the meaningfulness of this research; Second chapter serves as a foundation of the latter research with the focus on elaboration of’crisis’,’crisis management’,’theoretical model of crisis management’, and ’the nature of crisis management of pharmaceutical companies’. In chapter3, a questionnaire, designed based on mature one was applied to conduct a survey on the current situation and problems of crisis management of Chinese pharmaceutical companies from8different perspectives. In chapter4, suggestions were provided to improve Chinese pharmaceutical companies’crisis management based on the findings elaborated in Chapter3. In the last chapter, representative cases of successful and failed crisis management issue were introduced to validate the suggestions.The innovation points of the thesis include the analysis, conclusion, and the solution on the current situation and problems of China pharmaceutical companies’crisis management based on the independent research...