The Research On The Development Strategy Of Zhongnan Logistics Company

With the process of economic globalization and information accelerated, themodem logistics industry in China develops rapidly in recent years. The logistics parkis a new format of the modern logistics industry in our country. National11thfive-year plan explicitly proposed to develop modern logistics energetically. Thecentral and local governments have issued planning and policy to support thedevelopment of modern logistics industry and provide a lot of opportunities forlogistics industry.The purpose of this paper is to seek for the development strategysuitable for Zhongnan Logistics Company and provide vuluable references, then helpsfor the futures development of the park. Meamwhile it is hoped that this paper canprovide vuluable references for other logistics enterprises.Through using the modern strategic management theory, the paper told somesystematic ways of developmen strategy about Zhongnan Logistics Company. Firstly,it analyses the strategic environment of Zhongnan Logistics Company., using PESTanalysis, logistics industry analysis, Potter’s five power-analyzing model to analysethe external environment, and analyse the internal resources and ability about tangibleand intangible resource, human resources of Zhongnan Logistics Company. Based onthis, it summarizes the key internal and external factors of the development ofZhongnan Logistics Company, uses External Factor Evaluation Matrix and InternalFactor Evaluation Matrix to evaluation the external opportunities and threats andinternal company’s strengths and weaknesses for the company. On the basis ofanalysis of the strategy, formulating some alternative strategies on the use of SWOTanalysis of Zhongnan Logistics Company, and combining the current situation of thecompany, choose a suitable development strategy, as growth strategy,for ZhongnanLogistics Company. In order to make the growth strategy implementation, formulatingthe corresponding competitive strategy-The Differentiation Strategy, and formulatingthe corresponding Functional strategy To support and ensure that the developmentstrategic of the company will be implemented successfully and promtly, the companywill take actions like scientific planning, rational orientation, strengthen cooperation,form strategic alliances, informatization construction and improving comprehensiveservice ability continuously, allocating enterprise resource reasonably, consummatingthe human resources system, cultivating enterprise culture, etc. And adopt some strategic control methods to ensure the implementation of the strategy.The contribution of this paper is that puts forward the development strategy onthe basis of analysis of the external and internal environment of Zhongnan LogisticsCompany, and some pertinent, and feasible strategy measures based on thecharacteristics of Zhongnan Logistics Company and the logistics industry.