Research On Development Strategy Of Agricultural Cold Chain Logistics In R Company

Agricultural products and fresh food are easy to rot.It takes a long time for them to reach the users after transportation from their initial form.Freshness preservation has become an extremely important indicator.Cold chain logistics can keep low temperature in the process of food production,transportation and storage to ensure food quality and reduce food consumption.It is a key area supported by the state since entering the new century.Compared with traditional logistics,cold chain logistics has higher requirements for technology and greater investment in each link.Especially in recent years,our country has paid more attention to cold chain logistics,and the industry has entered a period of rapid development.R company is a large modern logistics enterprise mainly engaged in cold-chain logistics of agricultural products,which started earlier in the domestic cold-chain logistics industry.R company takes cold storage as the center,logistics distribution service as the chain,trading wholesale market and large supermarket as the terminal sales network,fully integrates the food logistics industry chain,provides a series of professional services for food enterprises,such as refrigeration,product trading market,logistics distribution(including urban cold chain distribution),food agent,logistics scheme design,e-commerce and so on,and comprehensively promotes food logistics.Especially the value of the whole industrial chain of cold chain logistics.Cold chain logistics,also known as low temperature logistics,refers to fresh,perishable meat,eggs,milk,fruits,vegetables and other foods in the logistics links before arriving at the end of the customer always in a specific,physiological needs of low temperature,in order to ensure food nutrition,freshness,taste,quality,reduce the possibility of food contamination by the outside world,reduce the food transport process.As a measure and method of supply chain management of value loss,cold chain logistics is also the need of rapid economic development and continuous improvement of people’s living standards in China.As a major trend in the development of transportation industry,cold chain transportation is facing some new challenges.This study will help enrich and develop the theory of cold chain logistics management.The phenomena and difficulties of cold chain logistics in China have been studied by many researchers according to various aspects,and remarkable results have been achieved.However,according to the research on the development of cold chain logistics,including from the source to the supply control,as well as the starting time of the research and the number of research inother supply areas,there is a specific gap.The development of R company’s cold chain logistics is in a changeable and complex environment.At present,there are still many problems in the construction of the company’s cold chain logistics system.This research is based on the company’s promotion of cold chain logistics project development,as well as enterprise strategic change and strategic exploration.Through the analysis of R company’s current situation and existing problems,the management level and development strategy of R company’s cold chain logistics have been further improved.The research contents of this paper are as follows: Chapter 1,Introduction.Introduce the research background and significance,research methods and technical routes.In the second chapter,the basic concepts and related theories of R cold chain company are summarized.The concepts of logistics,logistics industry,cold chain,cold chain logistics,agricultural products cold chain logistics,and the research tools of company strategy theory and company strategy development are summarized.The third chapter,R company’s agricultural cold chain logistics business development status,introduced R company’s agricultural cold chain logistics business development background,logistics forms,methods,problems and so on.Chapter IV,the analysis of R company’s internal and external environment and market competition situation,mainly from the political,social,economic,market and other aspects,analyzed the external environment of R company’s development of agricultural cold chain logistics business,and analyzed the main agricultural cold chain logistics market and competition faced by R company in Jiangsu Province,and revealed the problems existing in R company’s agricultural cold chain logistics service.The fifth chapter,mainly based on the previous research and analysis,formulates the strategic objectives and specific strategies of R company’s agricultural cold chain logistics business,and gives the safeguard strategy suggestions for the implementation of the strategy.This paper concludes with three conclusions.Firstly,the main content of this paper is based on the cold chain logistics of agricultural products,and describes the current situation of R company on the basis of this theory.Secondly,as an early enterprise involved in cold chain logistics of agricultural products,R company is superior to logistics enterprises in terms of location resources,transportation capacity allocation and other aspects,as well as in areas involving customers and managers.Thirdly,according to the internal and external situation of R company,this paper puts forward the development strategic objectives and phased objectives,inorder to provide effective policy support in the future industry development and promote the overall improvement of the company’s competitiveness.