Research On The Internationalization Strategy Of Chinese Banking Industry

At present, the international operation of bank has become an inevitable trend of the world banking industry development. Since the eighties of last century, due to deregulation of the financial system and foreign exchange control and financial liberalization policies, the speed of financial globalization is obviously accelerating, national banks expand overseas gradually, set up branches to achieve the organization’s international penetration. Bank International has become an important performance of financial globalization.With the further development of open market and the growth of the national economy, the banking industry has entered a golden stage of rapid development; many banks are planning overseas expansion. Therefore, to study China banking industry’s international business strategy has great practical significance.In this paper, on the basis of the banking internationalization theory and combined with the current development situation of Chinese banking industry, first, we do some theory analysis and empirical research on the internationalization determinants of Chinese banking industry. Then, we clarify the specific choice of internationalization and put forward a series of internationalization strategy from different aspects, combined with the current development situation of Chinese banking industry. On market location choice, we should see Hong Kong and Macao as a window, focus the development on Asian and the international financial center market, and pay more attention on the area selection. On path choice, we should continue the new investment and do the merge more strategy. On organization form selection, we’ll setup more branches, open subsidiaries selectively and upgrade the representative office as soon as possible. And for the operation, we should learn more from the international experience and improve the strength constantly through product business, personnel training, organization management and risk management.