Research On The Development Strategy Of China Construction Bank Internationalization

Since the reform and opening up, China’s banking industry is becoming increasingly into the wave of globalization. In 2008, the outbreak of the global financial crisis provides a rare historical opportunity to China’s banking internationalization, China Construction Bank, for short BBC, is also accelerated the pace of overseas expansion. Summarize the development strategy of the internationalization of CCB, find that the existing problems and further improvement, which not only can promote the internationalization of CCB to operate, but only can provide some references for our country commercial bank internationalization.Based on the enterprise development strategy, industry competition strategy and based on the theory of bank internationalization, combing the construction bank internationalization development and different and different stages of internationalization strategy, analyses the effect and existing problems of international operation. Then using the PEST and SWOT analysis method to the construction bank further environment carries on the comprehensive analysis of internationalization development. According to that analysis result, put forwarding three strategy of internationalization of the CCB in the future, and give some suggestions on protection measures.This paper argues that China Construction Bank internationalization has developed to the stage of rapid expansion, and confirms strategic thinking of overseas institutions layout, overseas expansion way and overseas business development. But in the process of development, there exist various problems that are small scale business overseas, lower management mode, single varieties with the customer, lacking of influential international brand, unreasonable of foreign institutions layout, and so on. In the future, BBC need bring its superiority into full play; catch the opportunity of One Belt and One Road construction and the RMB internationalization. We can consider that from geographic position, path way, professional work to expand, so further realize the indigenization of product, marketing, human power and brand, at the same time increase business innovation.