Research On The Small Micro-Enterprises Performance Based On Social Networks

The outbreak of the international financial crisis had a significant impact on China economic, especially in Jiangsu and Zhejiang Provinces. When the Premier of the State Council Wen Jiabao researched in Zhejiang, clearly states that the the small and micro enterprises as a key support objection, the State Council also issued nine financial fiscal policies support the development of small and micro enterprises, Such as increasing the small micro-enterprises financing channels, lower credit threshold, reducing the tax rate and other financial means. When all the studies focus on consolidating its economic strength of small and micro enterprises, the further study of small and micro enterprises and how to effectively use the absorption of financing, how to development its external stakeholders, to improve their own development purposes, it is gradually being the attention of many scholars.Comprehensive view the studies on the development of small and micro enterprises, the vast majority of scholars tend to the subject of how to solve the financing difficulties, even though the interests of small and micro enterprises with external stakeholders are limited in the range of qualitative analysis, quantitative empirical analysis is still relatively rare. The reason for this phenomenon, mainly because of the "relationship",this kind of virtual variables, is difficult to measure, the traditional statistical methods in this aspect also has its disadvantages. The theoretical significance of this paper is based both on the complex network theory and statistical theory in an interdisciplinary perspective, the establishment of performance evaluation model and system is an expanding study on firm performance, especially for small and micro enterprises performance evaluation. The results provide policy recommendations to improve the performance of small and micro enterprises and maintain long-term competitiveness of small and micro enterprises also have important practical significance.The content of this article is divided into the following chapters:Chapter I, introduction. Mainly on the research background, research questions, the purpose and significance of the research. The international financial crisis, making more and more small and micro enterprises in trouble, to study how to improve the performance of the development of small and micro enterprises is particularly important.Chapter II, domestic and international literature review. Research at the domestic and the abroad studies on the enterprise network capability and enterprise performance, absorb the advantages of the existing research, improve its inadequacies, summarizes the indicators measured variables of this study. From domestic and foreign research, most of the research focused on the network capacity of large or mature companies, small and micro enterprises have their own characteristics, is an important part of China’s market economy, how to improve the performance of the small and micro enterprises have practical significance.Chapter III, building the model assumes. in this chapter,macro and micro network capacity of small and micro enterprises are divided into four areas, extract the external network characteristic variables, set enterprises networking capabilities, enterprises networking features and enterprise performance impact pathways.Chapter IV, empirical analysis of how network capabilities of small and micro enterprises impact on firm performance. First take descriptive statistical analysis of questionnaire data, followed by the use of the structure model make quantitative research of the enterprise networking capabilities, enterprise networking features and enterprise performance and corrected the empirical results.Chapter V, conclusions and policy recommendations. Bases on the empirical analysis above, summarize the conclusions as follows:First, small and micro enterprises requires to actively monitor market development trend accurately, grasp the potential opportunities that exist in the market, grip the market and industry development direction and prospects on the basis of access for enterprises external resources. Second, companies need to work with businesses to establish the optimal quality of cooperation and willingness to expand the scope of cooperation and cooperation between enterprises, maintain lasting relationships, and constantly solid, seek common ground while reserving differences, cherish the common belief that long-lasting cooperation. Third, small and micro enterprises own less resources and money, majority in the expansion stage, do not put too much material and financial resources to blindly increase the number of partners, and in the establishment of the new partners, it’s also important to integrate existing cooperative enterprise, have a reasonable investment and maximize the benefits.The innovation and inadequacies. The main innovation of the following two points:First, past research focused on a large and mature enterprise network capabilities, this study will have a special role in the national economy, small and micro enterprises, as an object of study. Second, from an interdisciplinary perspective, based on the complex network theory and statistical theory, the establishment an study on enterprise network capacity impact on firm performance, especially expand the studies small and micro enterprises performance evaluation. Main deficiencies:structural equation modeling methods require a relatively large amount of data, in the collection of data, since the main target are the small and micro enterprises managers, which study or participated meeting in our school. Due to limited location of the data collection, the test objection may be too narrow-minded, this factor may slightly affect the empirical results.