The Research Of Supply Chain Management Competitive Strategic In RZC

Under the globalization of global economics and the development of information technology, the international division labor become the mainstream of human economic activities. Individual, enterprise and countries all are becoming one part of the industry chain ring, trade and exchange business between countries and multinational company become more and more frequent. The multinational company investment volume in China increasing, more large factories and production site are constantly emerged, same process or technology are used at worldwide at different plants for same products,manufacture cost gap between different zone became lower and lower, Especially, contribution margin of the products are became similar with same process and raw material supply. Build new competitive factors to keep customer satisfaction and reduce transaction cost items are become inevitable road for multinationals to keep global competitiveness. Supply chain management base on the information flow, material flow and cash flow management and control, it became new last area and strategic tool achieve the goal and keep business stay at leading position or competitive status by multinational company, as well some China local company who want to develop business at worldwide market.After review and study the differentiation theory of supply chain management, the cost analysis, try to identify and analyze current situation of supply chain competitiveness at a multinational company RZC. Approach world class supply chain management at RZC mainly from three aspects to realize:constructing the global standard information flow management system, customer satisfaction management system, make innovation advantage and cost advantages under Chinese local reality complex social environment. Conclude the methods and ways of which will be helpful on constructing the supply chain management advantages to RZC became one of qualified and strong player in the worldwide business market, as well one of the operating excellence site in leading position. In additional, try to provide some valuable reference for other relevant Chinese enterprises will in the progress of overseas investment.Research methodology:It is based on the theory analysis and cases study together, collect and sort the theory cultural that affect supply chain management and performance. RZC site was choose as the case study sample where I worked many years on manufacture and supply chain, adopt management class same as the standard of multinational company.