County-level Power Supply Enterprise Rural Electricity Market Development Countermeasures

With the social and economic development in the economically developed regions inChina, such as the Pearl River Delta region, the importance of its rural economy can not beunderestimated, the development of the local rural economy accounted for the proportion ofthe economy of the entire region is growing, even in some citiesplay a pivotal low. As thesaying goes "economic take-off, power comes first", with the substantial increase in demandfor rural electricity market, and even a shortage situation, the county power enterprises as themain body responsible for local rural power production run, business management andcustomer service, its economy, great social and political responsibility. At the same time, themajority of electricity customers hierarchy of needs of the "power" of this commodity to risegradually,"open","transparent" and "responsibility" has become a public key factors toevaluate the overall quality of public services enterprises. Therefore, the SWOT analysis isthe key to corporate "management" science; scientific investigation, analysis of usersatisfaction is the key to the "good service".Power Supply Bureau of China Southern Power Grid Company grassroots the countypower enterprises-Xinhui typical case from the local economic development, opportunitiesand challenges faced, the strengths and weaknesses SWOT analysis; then cut into thecustomer experience point, establishing an enterprise service level of work and customerrelationship status changes in the evaluation of cognitive system, to analyze electricitycustomer satisfaction; last proposed county-level power supply enterprise for sustainabledevelopment, coordinated development, the harmonious development of the three aspects ofthe existing problems, and promote the rural power market development of the county-levelpower supply enterprise proposal from management, people, objects, environment, fourfactors.