Research On The Strategy Of Heng Guan Company

the current domestic market under the new situation the change of economic environment increasingly complex and highlights,steel enterprises are faced with the problem more and more,the development of the market increasingly competitive domestic small and medium-sized steel pipe industry really can survive continuously healthy development of the core steel tube enterprise management strategy is one of the factors can truly have the key of market competition and advantage,and with correct and appropriate safety management strategy implementation way is good or bad influence steel pipe enterprise survival and development of important decision factors.This paper takes the strategy of heng guan company as the research object,analyzes its operation status and existing problems,and puts forward strategies and measures based on the actual situation,mainly including the following aspects.The first part is the introduction,which comprehensively expounds the research background and significance of the paper,and detailedly describes the status quo,contents and methods of strategic research at home and abroad.The second part is about the description of strategic theories and concepts,introduces the development strategy theory,framework and strategic analysis tools,and provides theoretical analysis basis for the research of the paper.The third part is about the enterprise's internal and external environmental analysis,through field investigation and questionnaire to collect data,control of enterprise organization structure,human resource,equipment capability,etc.,using the potter five matrix model analysis enterprise development opportunities,potential threats,advantages and disadvantages,fully graspthe external macro market environment of the enterprise;The fourth part is to formulate the enterprise's development strategy through SWOT analysis matrix tool,and finally determine the future development strategy of the enterprise;The fifth part is to ensure the implementation measures of the enterprise's development strategy,optimize the organizational structure,marketing,human resources,product planning,improve the innovation system,cost management,financial management and other measures to ensure the smooth implementation of the development strategy.The sixth part is the conclusion which summarizes the research content of this paper.Through the study of the enterprise,this paper provides guidance for the development strategy of the enterprise,and also provides certain experience for the enterprise managers in the same industry.