The Study Of Development Strategy Of Tingsing Group

Under the influence of the rapid development of real estate,the related industries of the construction industry,such as decoration,fire protection and intelligent industry developed rapidly.In the impact of regional competition and local protection,the industries mentioned above presented the features of ‘big industry and small enterprises’.Also it presented the trend of industrial structure deterioration,severe market competition and the decreasing of industry gross margin.Tingsing group was a medium-sized enterprises,which developed the relevant fire business at the early stage.By now,the main business were decoration,relevant fire and the intelligent,and drove the environmental protection,landscape,ancient architecture for the integration of multi professional development.2012 years later,the change of the macroeconomic situation and the implement of deepen all-round reforms had great effect on the decoration industry.In the meanwhile,the development of Tingsing group had entered a bottleneck period.In the new normal,facing the change of external environment,the decreased of market opportunities and the severe industry competition,Tingsing group should focus their resource on their main business.It is necessary to develop the related business through stronger main business.It is needs to adjust the collocation of internal resources and to inforce the strategic cooperation of external resources through the construction of core competence.The company should takes the customer as the God and takes the resources as the foundation to formulate a new enterprise development strategyUnder the background of economic globalization and comprehensively deepening reform,the Tingsing group was taken as the research object in this paper.The collection of industry data which combined with enterprise management,finance,enterprise marketing strategy theory and literature development,the use of strategic management ideas and related analysis tools were used to study the Tingsing group’s current situation.Firstly,this paper studied the Tingsing group’s external environment,analyzes the opportunities and threats faced by enterprises,and the company is now in the business combination and management mode analysis,this strategy the obstacles encountered in mining Tingsing group’s core competitive advantage.Secondly,the study researched the macro environment of Tingsing group in the industry,and further research on the business development of Tingsing group to carry out the current situation and competitive environment.Finally,according to the analysis of the external and internal conditions of Tingsing group,the future business portfolio strategy was put forward.The results prove that the demands of the future of Tingsing company needs to play the company’s core competitiveness from the establishment,maintain and reduce the degree of business diversification gradually and stronger their main business.It is needs to take customer or market as guider,through the adjustment of integration of internal and external resources strategic to build a more distinctive or unique business.It is needs to play a combination of business combination;the advantage for the purpose of construction,and portfolio management,including the company’s organizational structure,management mechanism and enterprise culture etc.In the new normal,the research solves the problems of the development of Tingsing group,developed a business development strategy which combined the current situation of industry and Tingsing group.It has a certain reference significance for enterprises in the same industry related enterprises.It also played a considerable role in promoting my own knowledge which combined strategic planning theory and practice.