Design Of Internal Control System For CT Group Company

With deepening of the globalization, the market competition is becoming more and more fiercely. Competitions among enterprises have been up-graded to higher level of brand competition from product competition.After nearly30years of rapid development, the product homogenization in China’s garment industry has become serious. Therefore, brand competitiveness has gradually being recognized among companies as the core to gain profits and to progressive. However, the China’s garment enterprises need to learn and gain better understanding of brands as well as its management.The article discuss the core competitive advantages of enterprises, the nature of brand as well as its competitiveness through research into brand competitiveness. In addition, it analyzes the existing problems from Merada’s brand building by applying brand competitiveness theory, Michael Porter’s Value Chain Theory and SWOT Analysis. Furthermore, it reveals the current status quo and causes of Merada’s brand building. At the end, the article summarizes Merada’s strengths, weaknesses, threats and opportunities, as well as specific induction.According to the problems facing Merada’s brand development, the company brings attention to brand management, implement brand building strategy, appropriately relocate both internal and external resources, speeds up modern management as well as cooperated culture building in order to enhance its own brand’s competitiveness. Merada Company will be staying in long termcompetitive advantages only if its brand competitiveness has been enhanced.This article brings specific strategies for Merada to enhance its brand competitiveness by using relevant theoretical knowledge of brand competitiveness, and collaborating with the company actual situation. The article is expected to provide assistance for Merada to achieve its brand’s and company’s long goals. It is also expected to bring helps and references for garment companies in Shenzhen and even in China.