Study Of Strategy In Preservation Of Broadband Subscriber For Chongqing Network Communication Company

China Network Communication Group Company Chongqing Branch(Chongqing Network Communication Company)formally founded at November, 2002, which stated that the monopolization in Chongqing telecom field had been broken. In the following years, with the advanced technique in network, the excellent marketing and the effort of people working in Chongqing Network Communication Company, the account of broadband subscriber of Chongqing Network Communication Company has reached 350,000, which takes up 15% of the whole broadband market in Chongqing, and Chongqing Network Communication Company has become the second biggest operator in Chongqing telecom. Along with the gradually violent competition, Chongqing Network Communication Company faces unprecedented challenges. How to enhance the preservation of broadband subscriber is the first thing to be resolved. This essay concludes development status quo, character and challenge of Chongqing broadband market and analyzes the problems from inner situation and pressure from outer competitions. On basis of analyzing the competition situation on Chongqing broadband market, Further more this essay subdivides Chongqing broadband market, investigate and research the favor and bias of different gender, different age and different profession subscribers to every operators in Chongqing telecom field, makes a scientific analysis on Chongqing broadband market and consequently brings forward a corresponding strategy in preservation of broadband subscriber for Chongqing Network Communication Company.Strategy Chongqing Network Communication Company carries out must emphasize renovation of service and diagnosing & analyzing every contact point with subscribers, dynamically grasping subscribers' consuming psychology and trend, periodically, rationally and comprehensively measuring subscribers' satisfaction. It is really necessary for Chongqing Network Communication Company to improve network quality, build diversified brands, combine all the characters and flexibly set down price standards suitable for different groups of subscribers in accordance with brands and service quality to enhance the percentage of preservation.