Research In The Distribution Logistics Mode Choice Of Global Business Network

Internet sales, gradually entering the mainstream market of commodity circulation, has been largely accepted by the society as economy and technic keep developing. B2C’s E-commerce model shortenes the distance between consumer and saler, and cut the transfer cost effectively in the middle link. As a consequence, entrepreneurs are paying more and more attention to the distribution logistics of B2C company. Distribution logistics will affect B2C companies directly as barometer of their financial capacity and marketing cost. Global business network is a typical case of B2C company growing under current economic situation, whose distribution logistics will be studied by this paper to get the conclusion of how the company find out a best distribution logistics mode and how it can be for other B2C companies’ reference.The first part of this paper introduces the background and significance of the thesis, statusquo and methods of this research sector in the world, conceptions of E-commerce and distribution logistics, modes of distribution logistics and the estimates of E-commerce distribution logistics as the basis of discussion of how the Global business network make a choice of its distribution logistics. The second part of this paper discusses the statusquo and problems of Global business network’s distribution logistics, and make3solution plans which are analysed and evaluationed by their economy and sociality. In the third part of this paper we use SWOT Matrix to analyse the statusquo of the internal logistics and to get the corporation’s strategic goals which combined with the evaluation result of3plans, leads to the conclusion of the method of choosing distribution logistics mode for Global business network and for other corporations.This paper evaluates different distribution logistics plans on the basis of current situation of Global business network with qualitative and quantitative analysis, and produce the most suitable Corporate Strategy with SWOT analysis. Therefore we get the conclusion:Global business network should choose the self-build logistics center mode for now which will be a big support for the development of the domestic logistics system. Hopefully this paper can provide a reference for the B2C companies.