Studies On Culture Grafting In Network Business Behavior

With the development of science and technology, the advantages and value of network business have been gradually recognized and accepted. It is admitted that network business is a new orientation of modern commercial development and a market with more great potential and a more prosperous future. However, there exist many problems in network business, which is worth paying more attention to and dealing with. In particular, network business moral is an issue plenty of scholars focus on, leading network business culture to disharmony. Therefore, how to build a network business culture is a project worthy of research. Then, there is a question whether the Chinese traditional culture and modern excellent culture could be assimilated or engrafted in network business, based on which, the thesis delimits and explains network business behavior, network business moral and network business culture from the perspective of philosophy, and explores the links among them from STS (Key inspection under networking basic construction, network business behavior and network business culture connection) and the potential grafting of network business culture under technical conditions to construct a harmonious business network culture and perfect network business, in which people can have more confidence in internet transactions,The thesis is composed of six chapters. Chapter one illustrating the significance of the study with a general description of network business and its by product, network business culture. Chapter two delimits network business and presents its nature, patterns and features. Chapter three elaborates on the phenomena and causes of the moral issues in network business. Chapter four analyzes the relationship between moral and culture in network business, and states its connotation, features and defects. Chapter five sheds light on the connotation, conditions and realizing methods in e-cultural graft, on which, the content of harmonious network business culture is based. Chapter six is a conclusion, summarizing the whole thesis, analyzing the limitations for further research and imagining the direction of future researches.Through the research, this article has manifested place of the following innovation:First, the surmounting tradition’s economical and legal angle of view, carefully examine the network business behavior from the social culture’s angle, carried on to the network business behavior’s cultural element has combed systematically and inquired into; Next, proposed the network business culture construction’s tentative plan, namely the culture grafts, and the concept which, the condition, the way and the actual content grafts to the culture have carried on concrete showing, causes the networking the development and the network business culture construction fuses mutually, accord development, then promotion network business fast development.