Manufacturer And Distributor Of Cooperation Models Research

With the rapid development of the world economy, Commodities from time and spacehave a qualitative change. Commodity channel more and more, Therefore, marketing studieson aspects of the marketing channels have increased and updated. In recent years channeltheory studies considerable development. Distribution is an important part of marketingchannels, reseller channel manufacturer in cooperation with the reseller mode is veryconcerned about.This article from manufacturers and distributors of partnership models of substantivelevel on their cooperation with in-depth analysis and research, Article based on the interests ofbalance perspective and research manufacturer and distributor of behaviors and their patternsof cooperation. The balance of the interests of quantification of quantitative research and toquantify the psychological balance of interests: a qualitative study with research. Articlethrough surface look nature from the substantive level to study the question of therepresentation in the event, in-depth study of the different cooperative mode manufacturersand distributors of interests between the theory of balance, the respective cooperationpreference interval and critical preference. And the interests of balance, as well asmanufacturers and distributors of their cooperation in the preferences section and criticalpoints in the building of preference cooperation in the application. For the first time theconsumer capital and human resources management incentive system application to themanufacturer and distributor of cooperative mode, The dealer’s sales activity and links, capitalaccumulation Through the reseller sales behavior to the capitalization of participation toproduct profit of quadratic assignment to stimulate enthusiasm of the Distributor. Proposed human resources management incentive and Jin’s unit, such as on enterprise application ofmethods to manufacturers and dealers of cooperation. Article moved to optimize traditionalmanufacturers and distributors mode argument, according to the Nash equilibrium theoryproposed the traditional mode of co-operation with third-party participation in cooperativemode. That is, in a traditional manufacturer the production of products to sell to resellers,ex-factory price Dealers in the wholesale or retail out of cooperative mode, on the basis ofAdd a third party to coordination and balance the interests of both parties, Reduce bothconflicts. Proposed modification of the traditional manufacturer and dealer cooperative mode,And how to make the manufacturers and dealers of cooperation like stock trading asconvenient and efficient conduct of an idealized model of cooperation.