Study On Strategy Promotion Of Marketing Channels In Certain Telecommunication Company

Marketing channel is one of the most concerned eyespot in telecommunication market competition, and the goal of marketing channel management is to maximize the enterprise's profit. Facing the competition of extensive services and 3G services from reorganized China Telecom, this company has been influenced from following sections:advantages of individual and group market of China Telecom,deep coverage and efficient executing capability, no matter agency channels or direct sale channels. Therefore, the importance of terminals has been embodied to certain extent, moreover; the marketing channel management become the core point of telecommunication companies. Resulting from the changing market situation of telecommunication companies, the competition of high quality market channels become more fiercely, higher standard of controlling and royalty of marketing channels has been put forward.Regarding the situation of this company, the key points of marketing channel promotion derive from two main parts—restructure of marketing channel and transformation of cooperation types. This thesis is going to illustrate these two main parts in following 7 sections:1) restructuring of marketing channels rather than expanding; 2) profit promoting; 3) mastering high quality marketing channels; 4) providing general services and specialized service; 5) seeking suitable marketing channels for 3G services; 6) adjusting profit types of social marketing channels s; 7) developing digital marketing channels. According to the research on present management of marketing channels, new management methods and technologies will be applied to maximize the efficiency and profit with lowest cost. Additionally, this thesis is going to discuss how to build a diversified,open,cooperative and controllable structure of marketing channels, in order to form consistent competitive advantages.