The Relationship Of CSR And CFP Based On The Theory Of Stakeholder

With the development of Chinese economy, Chinese enterprises have goodperformance in promoting of production and wealth creation. But they also brought muchproblem to society, such as environmental pollution, low quality product, worker rights.Corporate social responsibility has become an irresistible trend. This paper studied on therelationship between corporate social responsibility and financial performance. Wecombine qualitative and quantitative research methods to answer two questions: whyenterprises should bear social responsibilities and which responsibilities enterprises shouldbear.First of all, the paper set out the background and significance of the study, recalledthe theory of corporate social responsibility, stakeholder theory and level theory ofcorporate social responsibility, and summed up the researches on the relationship betweencorporate social responsibility and financial performance. Secondly, the paper establishedevaluation index of corporate social responsibility, including investor responsibility,employee responsibility, customer responsibility, commercial partner responsibility,government responsibility, environment responsibility and social public responsibility.84enterprises’ enterprise social responsibility reports, range from2008to2010, had beenchosen as research object. Finally, the paper analysis data collected from corporate socialresponsibility report. This article compared level of corporate social responsibility indifferent industries, the nature of ownership and year. This paper also analysis therelationship between enterprise size and corporate social responsibility level.Through research we found that industry and ownership nature had great influence oncorporate social responsibility; enterprise scale and social responsibility level were related;financial performance had no effect on corporate social responsibility level; corporatesocial responsibility can be divided into basic layer, and core layer, and strategy layer andpolicy layer; some social responsibility although can increased enterprise cost and reducedfinancial performance in short-term, but generally corporate social responsibility had apositive impact on financial performance in the future.