Research On Relationship Between Agricultural Corporate Social Responsibility And Financial Performance

It is more than 90 years since the concept of corporate social responsibility(CSR)proposed. Scholars at home and abroad developed the theory gradually, which makes people realize that the function of restraint of CSR reflects not only in moral aspect, but also in legal.In addition, it is also related to the sustainable development of enterprises and the whole social. Especially the agriculture enterprises, whether they fulfill the social responsibility has a direct influence on national life quality. Many safety problems of agricultural products happened in recent years, so it is time to pay attention on it.However, considering the cost-income principle, some corporations are not willing to fulfill their social responsibility for fear of the increasing of cost. In fact, by doing this,enterprises can gain more popularity and more customers, enhance the confidence of shareholders, and promote the beneficial efficiency finally.To confirm the views above, this paper analyzes the research achievements about the relationship of CSR and financial performance. Combining to the Stakeholder Theory and the trends of agriculture listed enterprises, this paper expounds the relationship between agriculture corporate social responsibility and financial performance abstractly, and chooses five years' data from 2010 to 2014 of thirty three agriculture listed enterprises to discuss the effects of fulfilling CSR on financial performance in the current year, the next year and the year after next. There are three conclusions according to the research: First, agriculture listed enterprises fulfilling the social responsibility plays a positive role in improving the financial performance for most stakeholders in the current period, some can even last to the next year.Second, for customers and government, fulfilling the social responsibility plays a negative role. The positive influence can hardly last for the year after next, which demonstrates it a long-term behavior to fulfill the social responsibility.