The Development Strategy Of Xinlian Electronic Co.,Ltd.

In the context of economic transformation, many auto parts enterprisesare also faced with the need to sort out the problems of the developmentstrategy or to make it.XinLian Electronic Technology Co., Ltd.(hereinafter referred to as"XinLian Electronic") is a company engaged in the development, productionand sales of automotive position sensors, shortly after the company wasfounded, there is no clear development strategy. This paper aims to propose asuitable development strategy for XinLian Electronic.First analyzed is is the external environment. The macro environmentwhich XinLian Electronic is in is analyzed by PEST analysis method. Then abrief introduction to automotive position sensor industry is given, includingits scale, main competitors and strategy groups. Last, the competitiveenvironment is analyzed by Five Forces Model.Then the internal environment of XinLian Electronic is analyzed,including corporation brief introduction and its competitive ability. Thecorporation brief introduction mainly includes ownership, org chart, financialstate, human resources and infrastructure, main products. The competitiveability analysis is mainly composed of design ability, marketing ability, costcontrol ability,quality management ability analysis. Last, on the basis of the analysis of external and internal environment,the strengths, weaknesses, opportunities and threats in front of XinLianElectronic are analyzed by SWOT analysis method, and the correspondingmeasures under different circumstance are proposed. The developmentstrategy,＂Focus＂and＂Overall Cost Leadership＂, is final proposed forXinLian Electronic based on the future vision of the company and the totalabove analysis with some detailed supporting measures on HR, productdevelopment, technology innovation, marketing and cost control areproposed.