Ordos Constant Zhuo Cement Marketing Strategy Research

With China’s rapid economic growth, continued investment in infrastructure, cement, also will increase market demand for the development of cement industry provides a rare opportunity. But at the same time as increasing investment, the accelerated expansion of cement production capacity, medium and small cement companies are also seize the opportunity to enter the market to snatch client resources, the cement industry increasingly fierce market competition. Hang Zhuo cement is in such a market environment, with a new attitude of cement companies, adding to the fierce market competition in the past.In recent years, this cement from the operating conditions of constant Zhuo start to the4P marketing theory as the core, through the macro business environment of cement products, supply and demand, competitor and customer analysis, summarized to develop better marketing strategies for cement companies and other emerging industry reference.Firstly, the background and research ideas on the topics of a brief description; followed by the macro environment, supply and demand analysis, competitive environment and customers were four cases a detailed analysis of the cement market and the prospect of the Ordos were predicted; secondary analysis of the Hang Cho cement companies in the internal environment; Finally, according to corporate marketing, and management of the current problems in the development of suitable business development of marketing strategy.