Ssangyong Corporation Cement Marketing Strategy

During the last few years our country's fixed asset investment unceasingly increases, the economy develops lastly, cement market demand also grows along with it. And the rare opportunity is in front of the cement profession. Simultaneously because of the unceasingly increased fixed asset investment, the cement enterprise unceasingly accelerates its producing energy, and the cement output also continues to enlarge, the interior annexation of cement profession reorganization sometimes occurs,and becomes a kind of tendency, the competition of cement profession is more and more intense.This article obtains from the double dragon group present managing situation, take the 4P theory in marketing as the core, through the cement demand and custmoer analysis, the macroscopic environment analysis as well as the analysis between the company and its' competitors, then formulates the market marketing combination strategy for the company leader.This article first makes a summary to the double dragon company basic situation, mainly introduce the company's organizations and agencies, the product and the market condition. After that carries on the analysis to the cement profession market and the macroscopic environment, emphasising on the cement demand characteristic, the cement customer structure and purchase behavior, Chinese and the Jiangsu cement market condition as well as the company competitor's superior inferiority, clearing about the double dragon company's managing environment and the competition status in the cement. Finally formulates the corresponding improving marketing strategy in the basis of the question appearing in the marketing as well as the management.