Research On Food Culture Tourism Image Of Jinan

With the further development of tourism industry, Culture, As the soul ofthe tourism,has increasingly caused people’s attention.2011tourism themedetermined for the Chinese culture tourism year, at that time the cultural tourbecomes the hot spot of the tourism development, many governments mininglocal characteristics cultural tourism resources in this opportunity to get theright to speak for the wider development space tourist area.Being the product of regional culture, diet culture is a window tounderstand the Local culture. In the influence of its unique natural geography,history culture and many other factors, Jinan formed the food culture system,which includes jinan food, local snacks and running through the custom ofetiquette, historical allusion etc. Through the jinan food culture we can learnabout the jinan’s growth and the spring culture, the brilliant culture,commercial port culture, cooking culture and local customs which runningthrough it. At present,However, it is not optimistic of jinan’s whole tourismdevelopment, many of its tourism focused on sightseeing, business meeting, asingle type to be further rich, at the same time,the developing level is notbanlance with its capital status, far away from Qingdao, yantai. It needs a newtourism form driving the jinan tourism development and improving its transferstation. The diet culture tourism, as a new form of tourism, its characteristic is,putting the local culture elements into experience, giving a person with highlevel of profound meet. In view of this, jinan can, drawing the support from itsfood culture tourism, be all kinds of cultural integration, enhance tourismdevelopment vigor ascension market competitiveness. One of the premise isto integrate image research further clear image of jinan diet culture to allow forinternal standard, guide, foreign propaganda promotion.This paper makes use of the existing destination image theory andresearch achievements. Begin to jinan food culture tourism image systemresearch. in the image of the three-dimensional measurement and positionanalysis based on the proposed positioning slogan, and specific promotionalstrategies.