The Research On Construction Of Channel Manager Team In China Mobile Shishi Branch Of Full-service Operation Times

In2008the telecommunications industry restructuring fourth after completion ofthe three big operators is marked by the appearance of the telecommunicationsindustry Full-service Operation Times. Telecom enterprise restructuring will appearevery time and face many problems and challenges, especially the human resourcesmanagement. And with the advent of the Full-service Operation Times, thetraditional channel operation mode will face increasing homogeneity businesscompetition, channel face huge survival pressure. Channel manager for ChinaMobile Shishi Branch and social channels in close contact with the group, and theirbuilding has become Full-service Operation Times can social channels successfultransformation of the key factors in the development, construct an ideal channelmanager team construction mode on China Mobile Shishi Branch in Full-serviceOperation Times continue to keep the market leader to have the important meaning.The researches make the construction of channel manager team in China MobileShishi Branch of Full-service Operation Times as a starting point. The paperdescribes the importance of construction of channel manager team, the concept ofconstruction of channel manager team, bases on the people-oriented managementtheory, Maslow’s hierarchy of needs level theory and two-factor theory and othermanagement-related theory, and then, the paper sorts out the status of theconstruction of channel manager team, and points out that at this stage of theconstruction of channel manager team in China Mobile Shishi Branch of the mainproblems, and analyzes its reasons. Finally, the paper constructs the model of theconstruction of channel manager team in China Mobile Shishi Branch, and proposedthe counter measure. The structure of this paper is organized:The first chapter, Introduction, introduces the research background, purpose andsignificance, research methodology and methods, an overview of relevant theoriesand the construction of channel manager team in China Mobile Shishi Branchresearch.The second chapter, the status and the problem of the construction of channel manager team in China Mobile Shishi Branch, according to its investigation,analyzes the existing problem that the overall quality is uneven, daily work can’toverall consideration, not really play "channel management consultant" action, lackof competitive incentive mechanism, and so on.The third chapter, the reason analysis of the existing problem of the constructionof channel manager team in China Mobile Shishi Branch, includes three dimensions.The reason from enterprise is that lack of standardization of the management system,social labor system, to post the vague position, the position of the grades and theresponsibility of the position requirement not matching, lack of competitivecompensation and benefits. The reason from department is that heavy businesspersonnel management, lack of light unified coordination support process, supportsystem are not perfect. The reason from channel manager team is that inadequatepersonnel flow, the comprehensive quality limited.The forth chapter talks about the countermeasures for the construction of channelmanager team in China Mobile Shishi Branch. Based on human resourcemanagement4P model, quality management, post management, performancemanagement, compensation management, build and optimizing channel managerteam management mode. To adhere to the people-oriented management concept,regulating the channel manager support system. Build general ability, professionalability, post ability, management ability four dimensions of channel manager abilityquality model. Construct by "channel management consultant" for positioningexcellent channel manager team in Full-service Operation Times.Chapter5Conclusions and Outlook summarizes the main findings, the maininnovation points and deficiencies of the issue require further study.