Research On Employee Training Of Bank Based On Service Orientation

Since china’s reform and opening up30years, it keeps a sustained rapid economicgrowth. Along with the increasing improvement of the comprehensive national strengthand people’s living standard, social community demands for financial services is alsoshowing a growing trend. And china’s financial industry gets a rapid development.Competition among the bank sectors, whether it is financial product innovationcompetition, the competition of corporate image or management methods and ability tocompete, in the final analysis, is the talent competition.The consumer demand of bank customers is showing constantly upgrading and changetrends. In order to explore the suitable development space rapidly and effectively for itself inthe fierce market environment, the banks must make reform and innovation through theapplying of scientific and reasonable management methods and effective ways so as toimprove customers’ satisfaction and even enhance banks’ influence and reputation. So,seeing from this perspective, it has an important and reality implication for us to explore theemployees’training system which satisfies customers’demands to some degree.The paper is dedicated to explore the construction of employees’ training system of ZJbranch of JS bank based on the improvement of customers’ satisfaction. The object of thepaper is to make the corporate remain invincible in the increasingly fierce market competition.At first, the paper makes a review about research theory and practices related to training, andanalyses the operating environments and states of ZJ branch of JS bank. Second, the papergives a deep analysis about the states of training and some questions which pertaining tocustomers’ satisfaction. On the basis of the analysis, combining the inquiring analysis of thetraining demands, it is necessary for banks to formulate the plan of training and implement it,then make an assessment analysis about the effect of training by the applying of trainingassessment system so as to encourage the realization of the training object.In a word, the paper aims to enhance employees’ service philosophy and improvetheir service efficiency, and eventually enhance the banks’ sustained development abilitythrough employees’service-oriented training which improves customer satisfaction.