BYD Company New Energy Strategy Analysis

When human immersed in fast and convenient life which motor car offers us theenvironmental pollution and oil resource crisis are issues and dilemmas for us at thesame time. Because the ecological environment has been damaged seriously the oilresource is decreasing and the impact of the global financial crisis people has realizedthat the automotive industry revolution is necessary and must be staged. At this timethe global vision is focused in new energy of the car and takes action to develop newenergy vehicles industry to resolve that. As one of a pillar of the national economyindustry the auto industry plays a very important role and a strategic position. Nowthe automobile industrial structure of our country now is in an important period to beadjusted and developed. So the development of new energy vehicles industry wasraised to the national strategy. In recent years the government has issued intensively aseries of related measures to promote and develops the new energy vehicles industrywhich is an important and a fast ways for China to transform the situation form a largecar country to a technique strong one.This paper firstly analyzes the auto industry status of developed countries underthe influence of the global economic crisis which are all developing new energyvehicles in order to deal with the impact of the economic crisis and how our countryturn from crisis threatened to rapid development. This is one of the innovation pointsof paper. Secondly this paper introduced the domestic and foreign new energy in theautomotive industry of development background and the present situation. And basedon that author analyzed the new energy vehicle marketization s difficulty and putforward to promote its Suggestions; As a sample of BYD enterprises which has agood development in our country national independent author introduced the presentsituation of the country’s new energy vehicles industry; at last Using SWOT analysismethod to focuses on the new energy auto industry current situation and according theanalysis results author put forward some suggestions on strategic level. Through theanalysis it shows our country’s new energy vehicles industry development has theadvantages and weaknesses and include the opportunities and threats. We shouldactively use advantage reduce weaknesses seize the opportunity and avoid the threats. In the automotive industry we need a beautiful turnaround completely changethe backward position.This paper s another innovation point is that we should avoid many risks whenwe develop new energy vehicles. Author hopes that this paper can put forward somesuggestions for new energy vehicles industry development.