An Empirical Analysis And Study On Supply Chain Management In Sport Product Businesses

Nowadays, sports products industry is in rapid growth; well-known sports goodsat home and abroad contend for the first place in Chinese market, and domesticmanufacturers of sports goods who were unknown to the public are developed andexpanded gradually. In the fierce market competition, the person who set up acomplete and high-efficiency supply chain first can most likely occupy advantages inthe market. The problem of how to ensure that the supplier can produce productsmeeting with marketing requirements according to the planned time, quality andquantity is worthy of being studied.In the first half part of this paper, concept and important influencing factors ofsupply chain are discussed; the problem of how to utilize different tools and methodsto establish cooperative relationship with supplier hierarchically is discussed withintegration of supply chain as central system. At the same time, the application ofCPFR method and SCOR method to control bullwhip effect and reduce advanceperiod of product is discussed.In the second half part of this paper, improvement schemes are provided forsupplier management part, namely supplier management mode and cooperation mode,in supply chain management based on enterprise practice and on the aspect ofpractical application. Solutions for quality risks of supply chain are proposed.Procedure management, quality management, system review and performanceevaluation of supply chain are analyzed. Meanwhile, improvement of supply chainprocedures in company, CPFR application and SCOR application are discussed; acomprehensive discussion is conducted for the problem of how to integrate domesticsuppliers with IT platform of our company. In the part of empirical research,evaluation on suppliers’ supply chain ability is mainly analyzed in this paper,including HRP review, process ability review, quality review as well as definition andcompletion method of annual goal and monthly goal.The study conducted in this paper is of significance to practical application tosome extent, and it is also of reference significance for purchasers of sports goodsindustry to set up close cooperation bridge, realize cost saving in each link of supplychain and improve efficiency.