Research On The Innovation Dynamic Of The Enterprises’ Self-owned Brand

Self-owned brand is the core factor of the corporate to create the competitive advantageand a kind of intangible assets. It is also intangible strength to push the economy development.The important symbol to measure the economic capability and the national power is thequantity of self-owned brand in the worldwide. The development of self-owned brand needscontinuous innovation and the paper focuses on the forming, transmission integration ofinnovation dynamic and analyzes synthetically every factors through System Dynamic,finally finds the effective path of innovation dynamic for self-owned companies andprovides reference for government and companies.The paper analyzes the concepts relating to the innovation dynamic of self-owned brandfirstly，then defines the innovation dynamic system and analyzes the innovation dynamicfactors of self-owned brand and the environment. When it comes to running mechanism, thepaper analyzes respectively the forming mechanism, transmission mechanism, and integrationmechanism of innovation dynamic and the relationship of these mechanisms. On the basis ofanalysis, the paper constructs evaluation model of innovation system of self-owned brand, thesystem The paper gets the incidence of every factor by system model and provides referencefor finding the self-enhancement recycling path of innovation dynamic’s running. The paperputs forward supporting measures for enhancing the running effect of innovation dynamic ofself-owned brand in order to provide the reference for innovation management of self-ownedbrand and government’s policy-made.