Research, Tourism Development Based On Community Perceptions And Attitudes In Ethnic Villages

Since the 1980s, as the continuous development of China's Rural Tourism and Folklore Tourism, the Ethnic Villages Tourism quietly rising in the vast land of China. Many minorities in remote areas, relying on the rich, original natural and cultural heritage of nationalities, development of the Ethnic Villages Tourism, is becoming the most characteristics of tourism products in domestic and international tourism market. However, the Ethnic Villages Tourism in full swing at the same time, has also encountered a number of practical issues should not be overlooked. Sustainable development of the Ethnic Villages Tourism have become a subject of local government, the tourism industry of widespread concern.In this paper, the author proposes concept of the residents' erceptions & attitudes to tourism impacts, analysis the research status of the residents' erceptions & attitudes to tourism impacts and the Ethnic Villages Tourism both at home and abroad, and select DeHang village of Miao who has high reputation of tourism development as a research object, taking Economics, Sociology, Systems Science and other theories as a guide, uses method which the theory and the practice unify, in the studies which affects to the community residents of traveling development in the foundation, bases in the inquisition traveling influence regulative strategy system, unifies resident's characteristic and the Ethnic Villages' traveling development particularity, construct the strategy system for sustainable development of the ethnic villages tourism, in order to realize the sustainable development of the Ethnic Villages Tourism to seek the brilliant plan.The main conclusions of this paper include:First, by survey of the residents' perception & attitude to tourism impact, the authors found that the residents' perception of tourism impact have differences, but generally strong on the positive aspects of tourism impact, and maintained a positive attitude to the tourism development. The main factors affect the residents' perception & attitude reflected in : the degree of contact with tourists, individuals' reliant on tourism economy, community ascription and age etc.At the same time, in accordance with the attitude of differences, the author divided the residents into four groups:"hate", "contradictory hate", "rational supporters," and "enthusiastic supporter".Based on the analysis of influencing factors, according to the study of characteristics of the population groups, the authors put forward a series of strategies, tools to guide benign development of the residents' perception & attitude, and its residents should gain the deserved interests, to help them realize the fact in the course of development, and understand the tourism impact roundly and exactly, and ultimately win the national cultural protection and development of tourism in a win-win situation.Second, according to the residents' perception of DeHang village of Miao in the tourism impact, the author explore methods and strategies from the products, operations, management, protection and support etc. parts to achieve the ethnic villages' sustainable tourism development, proposed the diversification product structure strategy, the fair tourist business strategy, the systematic tourism management strategy, the comprehensive environmental protection strategy as well as the perfect tourism support strategy, has certain guiding significance to the sustainable development of tourism in DeHang village of Miao in practice.The innovation points of this paper are as follows:First, this paper import Game theory into the research of ethnic villages, have important signification for ethnic villages' tourism economic research using science method and production to promote.Second, this paper has systematically studied the community resident of the Ethnic Villages Tourism, this special groups' erceptions & attitudes to tourism impacts , and the influencing factor, strengthened the scholarly research weak link to a certain extent, has certain guiding sense regarding successor's research.Third, in the foundation research of the factor in residents' influencing erceptions, this paper proposes and constructs the Ethnic Villages Tourism traveling influence the regulative strategy system, take the sustainable development as the ultimate objective for the ethnic villages' traveling development. At the same time, this paper unifies the actual situation of DeHang village of Miao, proposed the folk custom eco-tourism and so on some concrete regulative method, this belongs to the traveling development research's front for the Ethnic Villages Tourism.