The Case Study For Haier Group ZZJYT Management Mode

When the employee’s problem of adequate food and clothing is settled, he willaspire after self-actualization and self-management. People are the most active factorof the productive force. Enterprise’s success depends on the participation andself-management level of all staff, not the strict management system. The best modeof management is self-management.The Haier group starts the ZZJYT management innovation, with the characteristicof staff self-management. With the orientation of creating client demand, set up a fairand efficient self-management operation environment, build a self-fulfilling platformof “I create my clients, I share the added value, I decide my success” for staff, andlet the enterprise be an organization of self-innovating, self-driving, andself-operating.Haier ZZJYT management mode is an attempt for self-management, and it is veryimportant for domestic companies to learn. At the same time, it answers the question:how to find and meet customer’s need, and create value for them in the customerleading economy and internet age, so as to improve the performance of the enterprisesand improve their competitiveness. It makes the Hair strategy from a manufacturingcompany to a service company come true, which points out a management innovationpath for Chinese enterprises.Based on the related research results, and through the combination way of thetheoretical analysis and case studies, this paper starts from self-management and givesa comprehensive study for the Haier group ZZJYT management mode.First, this paper introduces the research situation at home and abroad forself-management and reviews the relevant theories of innovation, incentive, constraintand incentive compatibility, etc.Second, it analyses the background of ZZJYT from foreign successfulself-management cases, Haier experience of self-management operation, enterprisestrategy transfer, information age and BPR.Next, this paper focuses on the ZZJYT connotation and application in detail, andanalyses the stage effect and meaning, operation experience, the existing problemsand countermeasures.At last, the author concludes the case study, and points out the researchlimitations and future research direction.