Research On The Evaluation And Optimization To Tourism Investment Environment Of Shandong Peninsula Blue Economic Zone

With the rapid development of the tourism industry, the status and role oftourism industry in the economic and social development is increasingly prominent,the advantage of tourism industry gets more and more widely reflected. BuildingShandong Peninsula Blue Economic Zone is a new strategic positioning for ShandongProvince and brings the new strategic opportunities and broad development space forthe tourism industry development. Research on the tourism investment environmentof Shandong Peninsula Blue Economic Zone is benefit for Economic Zone attracttingforeign tourism investment and is Significant to contributing to the tourism industryenvironment..The reseach on tourism investment environment is the process that providing ascientific basis for investment to tourism industry decision-making. it’s an importantpreparatory work before the investment to the tourism industry.On the basis of thereference to a large number of related areas of literature, using combination ofmethods of the qualitative analysis and quantitative analysis evaluative research onthe Shandong Peninsula Blue Economic Zone in general and cities tourisminvestment environment, and on this basis, come to the overall and municipal state ofthe tourism investment environent of Shandong Peninsula Blue Economic Zone andthe strengths and weaknesses of every city’ tourism investment environent. Inaddition, explore countermeasures to improve its tourism investment environment.An article minute four major part to carry on the appraisal to the tourisminvestment environment of Shandong Peninsula Blue Economic Zone:First part(chap1&chap2):This part first elaborated the research background, thegoal and the significance and the skeleton full text writing frame. Then elaborated thetraveling investment environment theory, reviewed the overseas correlation research progress, and has made the certain induction summary to the research technique.Second part(chap3):This part firstly analysis the general essential factors oftourism investment environment in Shandong Peninsula Blue Economic Zone: Thepolitical and legal environment, the natural environment, economic environment,infrastructure environment and social and cultural environment. Then analysis thespecial essential factors of tourism investment environment in Shandong PeninsulaBlue Economic Zone: The tourism resources state, tourism industry developmentstate, tourism market state.Third part(chap4):This part constructs the tourism investment environmentevaluation index system according to the evaluation principles and selecting theappropriate evaluation index. using the mean square difference analytic methoddetermine the weight of each index and the district municipalities score. The rankingof cities’ tourism investment environment in Shandong Peninsula Blue EconomicZone is gotten, and a simple review of each city is done.Fourth part(chap5):This part proposes the countermeasures to optimizes thetourism investment environment of Shandong Peninsula Blue Economic Zone withreality.