| Along with the rapid development of tourism and the acceleration of market competition, the strength of the tourism competitiveness became the sign of measure—ing regional tourism developed or not. At the same time at home, the imbalance in coastal tourism industry scale growth and limited growth in market demand, leading to increased competition among the seaside tourism destination, improve seaside tourism destination competitiveness is imperative. So the researchers at home and abroad started to realize importance attached to the tourism competitiveness.With the theory on tourism, economics and sustainable development and the application of theory and practice, qualitative and quantitative method, statistical analysis, the thesis studies the tourism competitiveness problems on ocean in reference to a great number of literature in related fields at home and abroad. The thesis defines basic concepts of the regional tourism, ocean tourism, the regional tourism competitiveness, discusses the influencing factors of the tourism competitiveness in peninsula blue economic zone with Potter competitive model, competitive model and so on, constructs a comprehensive evaluation index system of the regional tourism competitiveness with Factor Analysis Method. From three aspects on tourism competitiveness, tourism environment, tourism resources competitiveness, the thesis constructs a set of evaluation index system of tourism competitiveness including three secondary indexes and fourteen three-level indexes, and analyses main sample cities in peninsula blue economic zone with PCA (principal component analysis). There is three secondary indexes: the tourist resources competitiveness, which reflects the resource potentiality of urban tourism development; the tourism competitiveness, which reflects the vitality of the city's economic development and the tourism development; the tourism environmental competitiveness, which reflects the constraint condition of the urban tourism. There is fourteen three-level indexes: national nature reserve, national scenic area, scenic spot quantity above national AAA grade, culture tourism resources, coastlines length, the number of national level reserve, local level reserve and marine nature reserve, the proportion of tourism revenue to urban GDP, foreign exchange income, the contribution of tourism to the third industry, passenger turnover, retail sales of accommodations and catering, coastal festival activities, the days when coastal city air achieves the good above.Based on qualitative and quantitative analysis on the development of the urban tourism, the thesis obtained the advantages and disadvantages of each city and put forward the corresponding measures of seizing opportunities to improve the tourism competitiveness. It should be based on its actual situation, optimize industrial structure of the coastal tourism, strengthen the construction of infrastructure, cultivate high-quality professionals, expand investment financing channels, actively explore the international market, promote peninsula coastal tourism integration construction, upgrade comprehensive tourism competitiveness for Shandong peninsula blue economic zone. |
