Study On Shipping Companies Regional Headquarters’ Local Choice In China

In-depth development of economic globalization has led to increasingly frequentinternational trade. In the state of the world economic downturn, China’s economystill maintains a rapid growth rate, and her import and export volume has been at theforefront of the world, which played a positive promoting role in China’s internationalshipping industry and logistics industry. International well-known shipping companiesare starting to set up regional headquarters in China. Maersk shipping group willmoved the regional headquarters from Tianjin to Qingdao, that city will be as themaiden voyage of the America West airline, this is undoubtedly the great driving forcefor the development of Qingdao port.As a new economic form, headquarters economy has become sought after bymany countries and regions. Since the1990s, multinational corporations and domesticand foreign large-scale enterprise groups have headquarters relocation trend, favoredin China In addition to the international metropolis like Beijing, Shanghai and otherGuangzhou, Shenzhen, Xiamen, Qingdao, Tianjin and other coastal features centralcity. The development of headquarters economy will produce a certain effect to bothheadquarters economy itself and the host, to bring about tangible and intangiblebenefits. First of all, the establishment of corporate regional headquarters is arecognition of the investment environment of the host country, according to industryagglomeration theory, it is bound to attract more foreign investment; Secondly,multinationals usually have the core technology and advanced management concepts,the establishment of regional headquarters is in favor of promoting regionaltechnological progress, and better integrating into the globalized economy wave.Finally, the establishment of regional headquarters will also bring more jobs to easethe employment pressure.This article based on the shipping companies’ headquarters location locationstudy, taking the Maersk shipping group for example, analyses the influencing factorsto be considered by the shipping company in the choice of regional headquarters.Make a comparative study of China’s major port cities, especially in northern China’sport city by using of quantitative and qualitative method of combining modeling, Andthen classify and analyze the indicators of corporate regional headquarters site on the basis of drawing on existing research, and combine the characteristics of the shippingcompanies, joined on the shipping company new indicator of the relative importance,and then selects the indicators of larger influence, more representative by using of theprincipal component analysis in the index system has been built, and finally make acomparative analysis of the key indicators by using of the analytic hierarchy process,obtaining the target cities in northern China where the shipping companies are goingto set up regional headquarters. Finally, based on the city of Qingdao where theauthor’s in, the author puts forward targeted and constructive comments for Qingdaoconstruction of regional headquarters in the city. Unlike other papers, in addition toattracting state-owned shipping industry to set up regional offices, the author alsodescribes the drawbacks the headquarters may bring,in order to achieve a reasonablereference to eliminate hidden dangers...