Study On SMB Culture With The Thought Of Ecology

Before1990, enterprises in sunshine of good survival condition makes people ignored their concerns and researches on the relations between the business operation and the environments around. With the rising crises of environment, ecology and finance, more and more enterprises feel these threats on the way to grow, and begin to search for possible tools to keep away from various crises and deteriorating environments.Actually each enterprise is a body with life; so the research of an enterprise from its beginning to end has to be focused on its own ecological system. The use of relative ecological theories and rules to explain its growth passage and the interactions with other symbiotic systems will bring a new light to the build of enterprise cultures.Eco-management is a brand new concept comes after the ecology, economics, management, sociology and systematology, it strives to find a perfect balance between social development and environment protection, and finally reaches the harmonious growth among the enterprises, the society and ecological systemBearing the ecological thinking in mind, the article holds Max&Engels’"cycle of matter" and ecological ideologies as the basic theory, employs the enterprises as a whole as the object of study, and use their cultures as a carrier, to explore the interrelation of elements between enterprises and their externality&internal management.With comprehensive exercise of the rules of the sustainable&recycle of ecosystem, and deep analysis of problems in the practice of enterprise cultural reconstruction, we aim to build up the ecological philosophy, probe into inherent mechanism of culture building and its incentive mechanism, and discuss how to give guide and supports to enterprise operation on the mental level, therefore, useful references and guidelines could be provided in build of enterprises’ ecosystem.At the same time, a couple of cased are provided here to explain some main problems our small and medium-sized enterprises have in the course of their culture implementation, and solutions or suggestions to these problems are provided as well, in the purpose to enhance the steady progress of SMB in the fast moving world.