A Development Strategy Study Of The Sichuan Rural Credit Cooperatives

Abstract:Sichuan rural credit cooperatives are the basis of the rural financial system in Sichuan Province, and also the main force in the system. Currently, Sichuan Province, rural credit cooperatives, on one hand, facing with multiple strategic opportunities, but also undergoing strong competition of many competitors and regulatory compliance combined with the risks are more stringent in current situation. Sichuan Province, however, within the rural credit cooperatives, there are deep-seated problems such as institutional mechanisms lag, risk profile and prominent, and the relatively low quality of staff and weak innovation capability which greatly restricted its development and growth. Therefore, the systematic analysis of the status, potential problems and environment of the rural credit cooperatives in Sichuan Province, and formulate development strategies that adapt to environmental changes and market demand, actively implement the strategic transformation in order to actively respond to market competition, and meet the practical requirements of the new regulatory rules. Only in that way the rural credit cooperatives in Sichuan Province can be developed and expanded.In this paper, corporate strategic management theory and strategic analysis tool are applied on the basis of a comprehensive analysis of rural credit cooperatives in the external opportunities and threats, internal strengths and weaknesses, the overall strategy, competitive strategy and functional strategies of the development of rural credit cooperatives in Sichuan Province, and safeguards of strategic implementation was developed, strive to provide experience and theoretical support for sustained, rapid and healthy development of rural credit cooperatives in Sichuan Province. Reached the following conclusions: 1.Analysis of rural credit cooperatives in Sichuan Province find that the development is unbalanced and uncoordinated and lack of core competitiveness issues, which greatly restricts its sustained, rapid and healthy development.2.According to the PSET analysis and SWOT analysis of rural credit cooperatives in Sichuan Province, come to that the economic, political, social and technological environment are in good condition, facing the development of multiple strategic opportunities superimposed development opportunities and market competition threats coexist, the advantages including its own marketing resources, network resources, customer resources, rich brand resources, but also the existence of disadvantage that institutional mechanisms lag behind, bears the heavy historical burden, and weak risk management capacity, and overall quality of staff is not higher.3.PSET analysis and SWOT analysis of rural credit cooperatives in Sichuan Province obtained the cooperatives should adopt a growth strategy for the overall development strategy, centralized strategy for competitive strategy, aims to improve the overall strength as utmost goals, adhere to the market positioning of the ’services’ rural’, small and medium-sized enterprises, county economy ",making Sichuan rural credit cooperatives into clear property rights, good management levels, and adequate capital, strict internal control, advanced management, and Profit ability are good, realizing the standard that have better service quality, business specialization, business processes Process standardization, fine management, reaching the modernization of corporate governance "five one" rural "business with both urban and rural markets, epitaxial expansion and connotation of improvement in efficiency,making the rural credit cooperatives the largest and the most widely used modern financial institute in Sichuan province that enjoys fine operational efficiency and good reputation of social responsibility and the most satisfactory to farming.