Strategy Neimenggucha Flag Right Development Of Rural Credit Cooperatives

With the accelerated pace of urban and rural integration, The deepening of rural financial system, Cha you zhong qi flag rural credit cooperatives as a regional financial enterprises for over six decades, the development process, Rapid growth of rural finance in the current financial market and financial needs of increasingly diverse, increasingly competitive environment, how to maintain a leading market position, enhance the economic efficiency of enterprises, the need for the Corporate Strategy, to develop a business development strategy.This paper, from the strategic perspective, the ChaYouZhongQi rural credit cooperatives to carryon the analysis, Use "PEST" macro environmentanalysis in the strategic environment, use "potter five competitive forces model" was analyzed a banner rural credit cooperatives face the competition environment, ChaYouZhongQi rural credit cooperatives internal resources and the ability to carry on the analysis and evaluation, has been clear about the Cha You Zhong Qi rural credit cooperatives of advantage and disadvantage, the useof SWOT" analysis method the evaluation ChaYouZhongQi rural credit cooperatives strategic position, determine the facing opportunities and threats, and ChaYou Zhong Qi rural credit cooperatives for strategic localizationandthestrategic choice, formulate the development strategy, and puts forward the concrete measures of strategy implementation.