Study On The Transformation And Upgrading Of Tourism Industry In Jiangxi Based On The Integration Of Tourism And Cultural Resources

The tourism industry has been the concern of the world since the birth of it,which has features of low-carbon environmental protection,sustainability,high value-added.Tourism industry has more rapid development in the 21 st century,and tourism product development,tourism evolution,modern technology integration have undergone tremendous changes,promoting the role of the economy and the growing influence of society.Changes in the times,people have already solved the problem of food and clothing,food is not a problem any more in modern life.According to Maslow demand hierarchy theory,people began to pursue a higher level of spiritual life.Tourism industry with its relaxation,broaden their horizons,enhance the well-being and other advantages become the first choice.Jiangxi Province,with its ecological resources,long history and culture,has laid a good foundation for the development of the tourism industry.Jiangxi provincial government attaches great importance to the development of tourism industry,developed a strategic goal of tourism province,and vigorously promote the development of tourism industry.However,the way of tourism industry development in Jiangxi Province is extensive and the tourism format is single,which hindered the sustainable development of tourism industry in Jiangxi,resulting in a great waste of tourism and cultural resources and hindering the implementation of Jiangxi tourism strategy.How to achieve the transformation and upgrading of Jiangxi tourism industry gradually attracted the attention of the majority of scholars.Tourism industry and cultural industry has a natural coupling,and tourism itself is a social and cultural activity occurred in the large cultural environment;the cultural connotation of tourism is more likely to cause the resonance of tourists.Excellent cultural resources are tourism resources,and culture is the soul of tourism.Jiangxi Tourism image of "red cradle,green home,humanities" also confirms the inseparable relationshipof tourism and culture.A good scientific planning and integration of tourism and cultural resources has become the only way of the realization of Jiangxi tourism industry transformation and upgrading.Based on the present situation of tourism industry in Jiangxi Province,this paper explores the path of transformation and upgrading of tourism industry in Jiangxi Province from the perspective of integration of tourism and cultural resources,which uses the theory of economics and management theory and is based on industrial transformation and industrial upgrading and development mode.On the basis of summing up the existing achievements,it is clear that the transformation and upgrading of Jiangxi tourism industry is the driving force.In view of the image of "red cradle,green home,human shengjing" tourism,in-depth mining the red,green and ancient tourism resources and a variety of cultural resources to clear Jiangxi tourism industry development status.Tourism and culture have a natural coupling;tourism itself is a comprehensive social and cultural activities;cultural connotation is the life and soul of tourism activities.From the perspective of tourism and cultural resources integration,this paper explores the path of the transformation and upgrading of Jiangxi tourism industry from the government level,enterprise level and market level.