"three For" Theory In The Application Of Overseas Chinese Construction Enterprise Management Research

Along with the development of world economic globalization, most of Chineseconstruction enterprises are implementing “Going out” strategy and engaged in overseasoperations and management. In recent30years, Chinese construction enterprises havemade an unprecedented development in the international market. Meanwhile, withspecific geographic and industry constraints, Chinese construction enterprises are facingmanagement challenges and problems. To solve these problems, Chinese constructionenterprises should shape correct management concepts as management practice guidelines.“San Wei” theory put forward by Professor Su Dongshui, stresses the extremeimportance of focusing on “human-oriented” management, and stands for “virtue-oriented”management, as well as “considerateness-oriented” to engage in acts of self-control andachieve the ideal management environment.“San Wei” theory covers the whole processmanagement.This paper analyses the problems emerged in Chinese construction enterprises’overseas operation and management with oriental management theory-“San Wei” theory.Meanwhile,this paper put forward the business management concepts of “human-oriented”outlook on corporate development,“virtue-oriented” in corporate value and“considerateness-oriented” in corporate operation and management. By expounding the“three views” of the definition, necessity and ways to shape the “three views”, this essaygives suggestions on Chinese construction enterprises’ overseas operation and management.Finally, the essay takes Shanghai Construction Group CO., Ltd as an example to makesome comprehensive analysis with “San Wei” theory and “three views”，and givescorresponding recommendations in its overseas operation and management，so that it canprovide reference for other Chinese construction enterprises to solve the problems emergedin overseas operations and management.