The Research Of C Company’s Service Marketing Strategy

With the rapid development of the information age, more and more of the sales process through the network. The rise of the network, but also for enterprises to improve service quality, improve customer satisfaction, perception provides the convenience. C Company as one of the five hundred companies in the world, the world’s largest telecom equipment supplier, and in the position of leader in the Internet industry, he not only provide the hardware facilities to ensure that the Internet unimpeded, and make full use of Internet resources, and it dealers and customers to share product information, industry solutions for information.Starting from the evolution of the meaning and characteristics of service marketing, service marketing theory, the study concluded, including the services marketing mix elements, and the difference between traditional marketing theory of relationship marketing, customer satisfaction theory. Company C and then the specific combination of services marketing practice, from the above theory, the use of SWOT analysis, respectively, to analyze the marketing strategy from the product, price, channel, promotion, process, physical evidence, and personnel aspects of their current situation and research, should be further improved in the direction pointed out that the service Marketing.